JD Williams

Who we are

As one of Britain’s best loved brands, alongside our sister company Simply Be, we’ve been bringing fabulous, figure-flattering fashion to women across the UK for years, and now we’re spreading the love on this side of the pond to

At JD Williams we pride ourselves on making fashion fit. As experts in size and fit, we understand that your shape is unique and we strive to bring you fashion that fits and flatters your figure at amazing prices. Our fashion and lingerie range is available in a US size 8 – 28 with lingerie back sizes up to a size 50 and cup size K. We also offer an extensive range of footwear in a wide range of width and calf fittings.

Start shopping now to discover all JD Williams has to offer

Our Style & Fit Promise

At JD Williams we make sure that all our clothing fits to flatter, and we fit all our garments on models in a variety of sizes to ensure our pieces make you look and feel fantastic. We are committed to providing stylish and trend-led pieces for fashion conscious women of all shapes and sizes.

We are proud to lead the way for plus size fashion. We are dedicated to creating quality items, good value for money and excellent customer care. From classic style to statement pieces, we offer something for everyone and celebrate the individuality of our customers.

Try JD Williams Today.

Simply Be

A catalog called Simply Be arrived in my mailbox recently, and though I’d never heard of the company — selling US sizes 10-28 — I was pleasantly surprised by what I saw in the pages.

Simply Be sounds like a catalog in which you might find supermodels doing downward dog in the wildflower-strewn yard of a ramshackle farmhouse while wearing heirloom Lycra. But no. Simply Be offers “British and European fashion without limits.” Most of the brands — Joe Browns, And Abigail, Angel Ribbons — I’d never heard of. But most of the clothes are on-trend and cute. Prices vary; the crochet-trim top here is a rather affordable $40, the summery tiered tunic is a kind of pricey $65, and the maxi dress is a splurge at $97.



So often, plus-size clothing lines involve plain, tent-like pieces; Simply Be’s pretty, feminine florals for spring are a breath of fresh air. That $75 green tunic on the right really wants to be in my closet.


It’s exciting to see plus-size clothing being modeled by happy ladies! Kudos to the casting director for choosing a blond, a brunette and a black woman. I do wish that some of these tops were a little more fitted and less maternity-ish… banded, dropped waistlines, maybe?

But when so much is so cute, it’s easy to overlook the stuff that doesn’t work. This adorable lace dress is a whopping $105, but can be dressed up or down (rationalizing!). The fluttery garden blouse is $73.


The “plus size party wear” is more fitted, sexier, edgier. Snake print jeans! And the chances you’ll run into someone else wearing the same thing — which happens all the damn time for me with Old Navy — are pretty slim. I’ve got my eye on the printed dress, second from the left.


The jeans are a little scary. The waists seem terribly high, and the fading has that “dragged behind a truck” look I try to avoid.

Wow Jeans, as in, “wow, those are not good.”


Still, my overall feeling toward the catalog is a positive one. And as long as they’re offering free shipping and free returns, I’m willing to take a chance.

Try Simple Be Today.